The online world sure has changed. Where you used to only have to be concerned about filling your own website with content, now there are so many social media sites where your audience gathers. It’s easy to open a Facebook, Twitter or a Pinterest account, but keeping it full of useful content is a whole other matter.
There are many social networks out there and where you decide to put your focus is completely up to you and that will be based on where your audience is most active, your personal preference and the results you achieved.
We’ve provided plenty of checklists and helpful tools that apply to all the major social networks, but that doesn’t mean you have to work on all them. If you’re new to social media, choose one or two networks where your audience hangs out and start building a connection with them.
Then expand your social media efforts as you go, or consider hiring someone for your team to help you. You can certainly share these tools your social media manager or assistant if they are going to help you with your marketing.